Shot List for out final film

Analysis of Video Questionnaire

Analysis of Video Questionnaire 

Press to watch the video questionnaire

From our online questionnaire, we decided to print it off and go around and interview our target audience about our film storyline. We interviewed 12 people in total both males and females aged between 12-21 to get a variety of opinions to help us improve our film as much as possible.

We used Sony HD professional camcorder to shoot the interviews, we used this camera because we knew it would give us a high definition video at the end. We printed the questionnaire of and started to look for people that matched our target audience.
Once we set up the camera and the background environment was suitable, we began to film people. We would firstly read the storyline out to each individual and then once they were ready to answer the questions we would press record and start reading each question out. We did this over and over again 12 times for each person. Sometimes the noise would raise from the background so therefore we would have to re-start the question and ask them again once the noise decreased. As we wanted our questionnaire to look at professional as possible.
From the variety of results we got, we then started editing these videos. We had to firstly attach the camcorder to the Mac computers so all the videos would sync onto Final cut express. Once all the videos were successfully on the computer we watched each clip and began to structure them by cutting the videos into smaller sections so we would then easily be able to find the videos for each question. We wanted to structure our questionnaire so that it wasn't just one person answering all the questions at once, but instead a certain amount of people would answer each question and so on. We though this way would look better as it would make it less boring. Once we structured the videos into a single video, we then re-watched it and thought the background for some people didn't look on point angle wise, so we decided to edit it by cropping the size of the video, by doing this our questionnaire looked a lot more realistic and organised.
Once we was sure that the editing for the questionnaire was completed, and we were sure that the editing was perfect we then rendered the video so that we could be able to post it onto youtube. We successfully uploaded the questionnaire on to YouTube and attached the link on to blogger so we knew where to find it.
Once the video was successfully uploaded we copied the link and posted it on blogger, so we will be able to find it without having to search for it.

The results itself in the questionnaire was very similar to the online version,as we got similar answers to most of the questions, which is great as that means that our film is on the right path and people will want to see it once it comes out in cinemas. For the first question on a scale from 1-10 what would you rate the story line? most of the people agreed it was 10 and the majority agreed it was 7 and above, these results were great as we now know people really like the story line and its unique.
For the second question 'What age certificate would you give this film?' all 9 out of 9 people agreed it should be 12/A which is what we originally rated it as anyway, so it was great knowing our target audience agreed with us. The third question which was 'Where do you expect this film to be viewed?' most people gave combined answers, mostly TV & cinemas was said and the rest said they would watch it on DVD or online. Its good that we didn't get similar answers for this question because that means we have variety options on where we could publish our film. Our forth question which was 'What genre do you believe this film is?' we got mostly Drama and supernatural, these answers were correct, which means that our storyline portrays the genre without any difficulty and its on point.
Question 5, 'Would you recommend this film to a friend?', the answers were all yes for all 9 individuals, this is great because if people did recommend our film on to their friends, which willbe our target audience age wise, it will mean our film will become more successful due to the reviews and people wanting to watch it from what they heard from their friends. Question 6, 'Who would you  imagine the main character looking like?' was another question where we got variety of answers, 6 out of 9 people agreed it should be Emma Watson and the rest agreed it should be Dakota Fanning and Susie Salmon, because we got a variety of answers for this question and not a specific one, we will not spend too long making sure that a character fits in with what our target audience agree with, because there are too many options. Our main character does have similarities with Emma Watson which is great, as most people chose her anyway. Question 7 'How likely are you to buy this film on DVD late?', all the responses were very likely and 1/2 said likely. These answers were superb as we now know our target audience would actually buy this film on DVD after watching it in cinemas, these rates will create a bigger impact on our box office which is great. Question 8, 'What is the most important factor in making a film?', we got variety of answers for this question also, 4 people believed that the writing is the most important element in a film, however the rest of the individuals believed that the special effects, cast, directing was the most important, from the results above we know that our audience believes that our writing is really good so far so that's great as they believe that's the most important element to a good film. Question 9 'How many pounds would you pay to buy this film?' was mostly £8 and above which gives us an estimate of how much we should sell ur film once its out in cinemas as we want it to be suitable and affordable for our audiences to go and see it. Question 10 'Is there any improvements you think should bee made to this film?' the responses were all no to 9 out of 9 individuals, as they all believed our film was on the right path and we just need to get filming now.

Our final film-Story Board Draft

Research into Melodrama: Iconography

Relationships:

One of the key features of a Melodrama is the relationships between people. These relationships are often complicated and dysfunctional, whether they be family, friendly, or romantic relationships. There are often issues that two or more characters must revolve in order to turn their relationships around. The main type of relationship which tends to be portrayed in a melodrama is a romantic relationship. In our film, our main character has a boyfriend whom she is particularly close to. He struggles to come to terms with her death and their intimate relationship is a key feature of our film.

Affairs



Infidelity is very common in drama related films.This is a very common problem which many people have to deal with at least once in their lifetime. Because of this, the audience can relate to characters if they cheat or have been cheated on. This helps them empathise with the characters which also makes the film more appealing and realistic to them. In our film, Lola thinks that Tom is cheating on her. This is heartbreaking for her as she is young and Tom is her first love. This gets the audience more emotionally involved with Lola's character.


Emotions.


Dramas are filled with many emotional highs and lows. A film always has a balance of vibes of happiness and sadness throughout. This is to make the film realistic and to personalise the characters, making them 'come to life'. If a person is somewhat convinced of the realism of a character they are more likely to empathise with them. This makes the audience feel like they know a character on a personal level which emotionally draws them in to the film. In our movie, Lola shows times of happiness with laughter and colloquial conversation with her friend. However there are many themes of sadness too, particularly at the end.



Lighting.
Lighting is often paired with the emotions a particular character is feeling at a given point in a film. For instance, if a character is feeling depressed or angry, the lighting is often very dark. When a character is happy or excited, the lighting tends to be much more bright. This is to help the audience identify the emotions a character is feeling. In our film, the lighting will be very dark in the scenes in which Hannah is committing
suicide, and where the parents are arguing. But when the girls are running down the hospital stairs, the lighting will be bright as both characters are happy and having fun.

Analysis of a film

Analysis of the film Echo

'ECHO' follows 17-year-old Caroline, as she receives a phone call delivering the tragic news that her dad has been involved in a motorbike accident. Her unexpected reaction reveals there is more to this call then first appears. She reacts badly to the news and seems to not be able to deal with it attracting people walking by. They ask to help by offering to buy her a taxi to the hospital to see her dad. After this scene, we then see her at her family home with her mother and brother and the atmosphere seems tense. There are clearly complications in the family as none of them get along. In the next scene, we see her in the same spot again on the phone crying due to receiving the same phone call again. However, her brother turns up at the spot and asks what she is doing. Through realization, the passerby who was trying to help starts cursing at her as he thinks she was doing it as a sick joke. This gives an open ending as the audience can decide weather she does this for her own sick pleasure or because it is a way of her grieving over her father who actually did die in an accident.

Our film is similar to this plot as it both uses the drama genre. Both families have been effected due to a death of a family member. In our film, the mother and father have problems and argue due to Lola's death contrasting to Echo in which the mother, brother and daughter have problems and no longer get along. It is also similar as both families show ways in which they grieve.

Due to this being about a young girls reaction towards death, there are many close up shots throughout. This is to show the girls facial expression and show how she is feeling. They are particularly shown in the scenes of her crying to convey her reactions and feelings of what she is hearing on the phone. We will also use lots of close up shots in our film in scenes that the parents, boyfriend or Lola will be showing a lot of emotion. This will get across to our audience the emotions they should be feelings.In scenes that involve the brother and sister, such as on the bus home, there are many two shots of them sat next to each other. This is to show the drama and contrasts between them both and tells the audience they both don't get along. This is something we could do in our film between the mother and father to show the drama that Lola's death has caused. This will add to the arguments they had as it almost separates them on screen as well as in the plot. There is also over the shoulder shots used in scenes when the young girl is faking her emotions to members of the public and getting help from them. This is to show the concerned expressions on the public's faces to indicate to the audience that they genuinely believe the young girls story. This is important for the film makers to get across to show that the audience how easily the girls are deceiving them. Our film will also use over the shoulder shots between Lola and Hannah when they are having conversations to show there facial expressions and show who is speaking. An extreme close up shot is used on the lighter. This is to emphasis the lighter, making a connection between the character and the object. The lighter connotes danger as it creates fire and is used for smoking which automatically brings the assumption that the female character may also be dangerous. This is confirmed when later on in the film we see she is deceiving members of the public for money. Shallow focus is used in the scene when the young girl is on the sofa and the mother is stood at the door. This may be to block out the mother whilst the film is concentrated around the young girl. It may also be to show the complications in the family as she doesn't want to speak to her mother therefore as the focus doesn't lie on her, it makes her seem blocked out. This will be used in our film, when wanting to focus on a particular object or person we will put the focus on them. Establishing shots are also used through the short film. This is to show the audience where the setting is. It is also used with the young girl in the middle of the shot making her seem small amongst the world. This also adds the effect of how everyday life is still going on around her whilst hers is seemingly crashing down which adds effect on the breakdown she is having. We will use an establishing shot in our film to show the setting in the film.
The editing consists on many long shots during scenes in which she is emotional. This is to give the audience plenty of time to relate to her emotions and find out what has happened during the phone call. It also adds more tension as it leaves the audience waiting instead of being short and snappy. Within our film, we also may use long shots within emotional scenes to add more tension. There are also some short shots during when the young girl gets caught for effect. The shorts cut shorter and shorter building to add tension until the moment she gets caught out. We may also do this in our film to bring tension and excitement. 
The scenes consist of ambient sound of the street to give realism to the scenes. This gives realism as whilst she is being emotional, we can hear every day noises of the streets around her to remind us she is doing this is public where everyone can see her. It also gives more effect to her own diagetic sound of her dialogue as she is crying/being emotional which is a contrast to the everyday life around her. In our film, there are scenes where Lola and Hannah are in the hospital therefore we will have ambient noises of the hospital to make it seem more real. There were also diagetic sounds of music in the background during tense scenes to add tension. We may also do this in our film to make certain scenes stand out more to the audience. 
The lighting within scenes between the family and scenes of her on the street juxtapose each other. When the girl is seen on the street, the lighting is lighter whilst when she is with her family at home the lighting is dark. The light may represent her at her happiest when she is out deceiving members of the public. Contrasting to this, the dark may represent the problems the family has and how depressed she is when she is home. We may use light in our film to get across different atmospheres to the audience so they can relate more to our film. The young girls costume is something that typical teenagers would wear from school. This adds realism to the scene as young girls may feel they can relate to the character as they will wear similar things to her. We will get our actors to wear costumes that are typical for young girls as our characters are similar. This will make the audience relate to my film and the characters within it. 



Mise-en-scene

Research into Mise-en-scene


Costume/Make-up
Lola:
 Lola’s makeup is going to be very dull and swelled up in some areas to give it that tragic look. I think the makeup colours that we will mainly focus on are red and purple, we will use red for the dried up blood around her face and body, we will also create scratches on her arms using red, and the colour purple will be used for creating bruises under her eye and arms as there the only parts of her bod that will be revealed as the rest will be covered in her hospital gown.

I think Lola should wear a hospital gown at the beginning of the film and then change into a casual outfit once her friend tells her exit the hospital with her. It will give Lola a more ordinary look and it will be more realistic for the audience in that will be watching this film in the local cinemas to link and have that connection with her. The colours of her outfit will be important also, I think her second outfit should be vibrant so give that lively young teenager outlook, I also think it will match her personality and her age. Using vibrant colours to portray her personality will also have an effect on the audience once they realise that Lola is actually dead, which will cause more reaction.

Hanna:

I think Hanna’s make up should be perfectly pace like a porcelain, as she is basically like an angel in earth supporting her friend to go on to the afterlife. I think Hanna should not have any makeup on her face but clear natural foundation with a white powder to give her that ghostly effect. 

Hanna’s outfit should be ragged and creased but it should look casual and ordinary, the reason for this is because I think the audience especially the young audience will connect with her but because I don’t think her personality should be the exact same as Lola’s and also the fact that she has been dead for a long time will mean that her clothes will have been creased and ripped around ages overtime, as nothing lasts on/from earth. Her outfit colour should be dark and earthy, so colours such as brown, black and blue so that her edgy personality will be reflected more easily to the audience.

Props:

Three symbolic props will be used in our film. A mobile phone, flowers and the hospital blanket.

The significance of the mobile phone is that Lola is dead so therefore the messages she is sending to her boyfriend isn’t actually sending, and also the truth about her death is revealed through the text message that she receives from her boyfriend, therefore the phone takes a big part in our film as it establishes reality which is one of the themes in our film.

The flowers will also be important as Lola will pitty whoever got hit by a car, yet she doesn’t know it was her death scene and the flowers are for her instead, the audience along with Lola herself will realise this at the end when the scenes of her crash comes back flooding into her.

The hospital blanket will be used like the phone in the beginning and at the end. In the beginning it will reveal Lola as she exits the bed and lives a half day, but then it reappears at the end when Lola returns to her hospital room to find the blanket covering up a body, and when she pulls it down to see herself she breaks down, the significance of the blanket is that something so thin and damageable can hide such things without others around noticing how important the thing behind it may be. We take significant things for granted, when it can offer us a chance of living.

JSJD2 media questionnaire- Video results

Above is a link to our Youtube Video for our video film questionnaire.

Research into themes in our film

Themes 

-Tragedy
A dramatic composition, often in verse, dealing with a serious or somber theme, typically that of a great person destined through a flaw of character or conflict with some overpowering force, as fate or society, to downfall or destruction.
This theme will be used as Lola's death will be a tragedy for everyone in the film. The fact that she had so much to look forward to and live for, but she died in a car accident is a tragedy. 


-Acceptance
Acceptance takes a big part in this film as everyone has to accept Lola's death including herself for her to move on and let go, and for everyone else to finally move on to but still cherishing her existence by keeping photos of her around the house.


-After life
Lola's friend is a reminder of after life, they both will take the same journey to the next stage. She has to first make Lola move on for them to then both go to heaven. Lola might not feel ready but after looking through all the pain and hurt that her family is going through she'll realize there's no need to hurting her loved ones after all there is nothing they can do to bring her back.

-Sorrow/Love
Sorrow takes place in each character, death is a huge fact to face and the loved ones are struggling to keep their emotions inside and move on. They all miss and love Lola, but its even hard to accept knowing that she will never be coming back to her home, her room, her phone calls or messages. Sorrow is a tough theme in this film, that the audience will feel sympathy for.


-Time
Time is short in the film and Lola has to visit her most loved ones without realizing and she has to make the decision to leave earth in a short period of time. She does want more time to live the dreams she wanted, to go back home however she cant and she has to face the reality and learn to accept and cherish the time she had on earth with everyone that made those moments so special for her. 


-Appearance vs reality
Lola doesn't realize she is dead untill she actually goes back to the hospital, she wants to accept the fact that she is alive and she is fine, however the fact is that she is a ghost now and her body is now laying under the white cover on the bed, the reality is hard for her to face but she eventually has to for her to move on.

Film Poster Research

Importance of film posters

It's important to remember that movie posters are advertisements. The goal of a poster essentially is to "sell" the movie—to make you want to see it. How does it do that? The poster may have the movie title in a big and bold font. Images of the movie's attractive actors are usually featured. In addition, the actors' names are probably included somewhere on the poster to remind you that the movie has big-name stars. Designs, colors, and fonts are used to appropriately reflect the mood and tone of the film. And the poster probably includes a catchy sentence or slogan that piques your interest and makes the plot seem intriguing.

The visual elements on a movie poster can convey powerful messages. The best posters may make you anxiously anticipate an upcoming release. The worst ones may not have a persuasive effect at all. By analyzing movie posters, you can gain a better understanding of the elements that effectively grab the attention of movie-goers and sell the movie's story—even before viewers see it for themselves.

  Questions to Consider:

1. Is the movie title prominently featured? Is the text easy to read?
2. Are the main actors shown? If so, which ones? What do their appearances and expressions convey about the movie?
3. What is the design of the movie poster? Does it accurately reflect the mood and tone of the film?
4. What other images are included? What do you notice about the framing of the images?
5. What text is shown on the poster? Is there a catchy slogan? If so, what does it tell you about the movie's story?
6. Is there any other important information included on the poster?
7. Why do/don't you think this movie poster is persuasive?

Framing
The positioning of objects, actors, and text within the frame of a poster to achieve a particular effect. For example, a movie poster for an action film might feature the main actor framed in such a way as to make him seem attractive, strong, and invincible.

Mood
The feeling created for a viewer by the director's use of details, music, and cinematography.

Slogan
A catchy and memorable phrase or sentence on a movie poster. An effective slogan should convey the mood, tone, and main idea of the film without giving too much away. It should capture viewers' attention and make them interested in the story.

Tone
The filmmaker's attitude as reflected in the movie—ironic, serious, and so forth.

  How to read a film poster:

1. Previous credits?  one of several film poster conventions used as a form of guarantee and as a means of prompting audience expectations.
2. Positive quote: another movie poster convention is to use quotes from national newspapers with the same or similar demographic or from respected critics. Failing that, anyone who says something positive about the film can be quoted. References to aspects of the film not referenced in the poster can offer more detailed information about plot or character or style e.g. balancing the hardness of a thrillers title and dominant images in the poster with reference to love or humour?
3. The films star: you ought to be alert to the techniques used - technical codes of photography would refer to aspects such as distance (close-up, long shot. and so on), angles, focus, cropping, digital manipulation, use of lighting, and so on; in moving images you may wish refer to editing, mise-en-scene or use of camera. 
4. The title: note position. size, colour and font. As well as demanding recognition, the font may suggest other connotations.
5. Colour saturation: red has connotations of passion, anger, danger, love - other dominant colours blue, yellow, green etc connote different things depending on context - cold, calm, cowardice, sunshine, nature, jealousy...
6. Certificate 15? : a requirement of the British Board of Film Clarification (BBFC) indicating that the film will include moderate violence and swearing. What might an 18 or 12A suggest about the content?
7. Costumes, props, iconography: Further help to establish setting and genre. Gothic horror you're after? look for fangs, bats, dark nights, the moon, and a Victorian or earlier setting...
8.'Intertextual references': any references to films in a similar genre?
9. Credits: another convention of the film poster - what do they tell us about the film?

 Elements of a great movie poster design

Big movies are a huge business, as the recent success of films such as Avatarand The Dark Knight suggests. Billion-dollar revenue figures aren’t all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue. With so much riding on a film’s success, marketing one is a massive opportunity for creative designers. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success.

1. attension- jump out from the wall

The four step formula - attenision, interest, desire, and action - has been used as the basis of thousands of successful movie advertising campaigns. The first step, and the one most important for designers, is attention - grabbing the attension of passers-by and encouraging them to look. This doesnt have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention. By using the films characters or a major plot point, designers can establish some level of plot while still gaining the attension of anyone that views the poster.

2. iconography - showing without telling
The most effective movie posters are ironic, presenting the themes in the film without resorting to flat out saying what its about. They use imagery, whether a close-up of a character or item thats a major plot point, or a simple graphic, to establish the films plot. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attension and create interest at once.

3. interest - create an incentive to see the film

When using icons and more abstract imagery doesnt work with your film - say, for example, its a serious drama or a thriller that cant be explained with the iconography - using an image that provides viewers with a idea of the story is a great idea. Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive. The incentive is that in order to resolve the situation, the person looking at the poster needs to see the film and find out what happens.

4. Appeal - create desire with fans and non fans alike

With film studios cranking out comic book adaptations at a rapid pace, it the 'true fans' that end up last in the marketing line. Studios can rely on them to see their new releases regardless of its review coverage or promotional materials, since chances are fairly strong they're already aware of it. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising.
5. Style - a look that's consistent with the film
whether you're marketing an art film or a blockbuster, style matters. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage. What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself.

6. Lasting Appeal – a look that suits other formats.
Here’s the danger in getting too ‘arty’ and delicate with your film poster: it’s eventually, after release and theater shows, going to be shrunk to a fraction of its original size for the DVD release.
While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both.
7. Recognizability - if its a sequel, make it obvious
From time to time, the entire box office seems to be made up of sequels. There’s a good reason for it too – some of the most financially dependable films are sequels to successful franchises.
From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel.
That’s why sequel posters tend to be highly related to the first release, generally with a giant title in the top third of the canvas and instantly recognizable imagery throughout it.

Types of posters

-The teaser poster: this poster contains basic information to whet your appetite. It often does not indicate much about the plot, but may have a picture of the stars, and the name of the film.
- The main poster: this contains information about the production personnel, the stars, and the distributors.
-Video/DVD release poster: this one comes out when the film is released on DVD/video and often has all of the above plus short, one line reviews from relevant publications.
-Character poster: this one features the main character and has all the focus on the poster.

Concepts/terminology when analysing posters 

Denotation/connotation

Words, sounds and visual images have denotative or literal meanings. A dictionary definition of ‘rose’ is likely to describe it as a flower, usually with a thorned stem, having a variety of colours and emitting a pleasant scent. In our culture, however, the rose has a large number of associated meanings, the majority of which connect with ideas of romance: ‘My love is like a red, red rose’. Be prepared to explore these associations or connotations as they are

likely to yield a good deal of insight into the preferred reading of the media message, whether it is a newspaper front page, poster or magazine advert.  If you are unsure of the significance of an item in a text you may want to carry out a ‘commutation test’. Here, you would substitute something similar for the original and see if there were a significant effect. For example, the Rover advert shown on TV recently has a driver taking delivery of a piano. Since the Rover 25 is supposed to feel bigger than it is, she mistakenly believes that

it will hold a piano. It won’t. Was the bulky and heavy piano chosen at random for this visual gag? If we replace it with, say, a tea chest, does the image lose any of its meaning(s)? If the answer is ‘yes’ you may wish then to explore what connotations a piano might have (culture, wealth, sophistication, musical ability) and how the advertiser may be attempting to position the target audience in a certain way. Flattery will get you anywhere.

Technical codes

You ought to be alert to the techniques used by media producers: technical codes of photography would refer to aspects such as distance (close-up, long shot, and so on), angle, focus, cropping, digital manipulation, use of lighting, and so on; in moving images

you may wish refer to editing, mise-en-scène or use of camera. If you are working on print media, discuss font style and layout, for example.

Anchorage

A picture is worth a thousand words, so the cliché goes. But rarely do pictures appear without some text, (whether spoken or written), which serves to establish or anchor an interpretation. In a newspaper, sub editors will apply headlines or captions to a photograph; in a documentary, a voiceover may serve a similar function. To highlight for yourself the 

importance of anchorage, try looking at pictures with, and without, accompanying text, or with alternative text. Intertextual references Note any visual or verbal references to other media in the text.

Purpose/message

Why was this text produced: to inform, educate, entertain, to

persuade us to buy something or support a particular cause? Is

there an underlying or hidden message? What evidence do you

have for this?

Representation

Consider the image or portrayal of groups in society. Adverts, by dint of limitations of space, time and the need to make an impact, tend to trade in simplifications and stereotypes. Be prepared to discuss representations of, for example, gender, class, nationality, sexual orientation, youth and age (the elderly, for example, are often depicted negatively, if at all). Close cousins of the above are the concepts ideology and values, which refer to ideas about the way the world is and ought to be. At their most effective, ideologies assume the status of commonsense, natural explanations of the world. Part of your job is to identify any social assumptions contained in the texts you are analysing.

Tone and register

What tone is being adopted? Remember that in human communication roughly 70% of the message is through non-verbal communication, 23% is tone and a mere 7% is through the words used. Is the tone humorous, solemn, laddish, coy, sentimental, or what? Even accents have cultural connotations: voiceovers delivered by a Scot, a Geordie, a Londoner or someone from the West Country are all likely to be ‘read’ slightly differently by the audience. Register refers to the vocabulary, style and grammar used by speakers and writers according to a certain situation. There are thus degrees of formality: bloke, man, guy, gentleman or ma, mam, mum, mummy, mother, mater.

Effect and effectiveness

To what extent does the text achieve its purpose? Advertisers will employ a battery of market research techniques to measure the audience and market response – from sales figures, surveys and

focus group gatherings. Film companies are likely to mount test screenings to test audience reaction. 

Online Questionnaire results analysis

Questionnaire Results 

 These are the results that we collected from the public. The questions asked were all relevant to our film project, we asked questions that we knew would help improve our film. We created our questionnaire on google docs and from there on we uploaded it on to excel document s it would be easier to gather up the answers at the end.









The first question that was asked was 'on a scale from 1 to 10, how would you rate the storyline?' and the results we got from this question was 8-10, this suggests that all 12 people that took this survey thought our storyline is great, which is wonderful for us as we dont have to change anything about the storyline. But because we want our films storyline to be 10 out of 10 we will try and to readjust some scenes in the storyline, if we believe anything needs changing.



The second question was 'what do you think is the age certificate for this film?' and the responses we got for this question was 0 percentage did not vote for the 18+, or 18 or PG. 8 out of twelve people voted for the 12A and 12 and the other 3 voted for 15. This means that our age certificate that we originally thought was suitable is thought the same by the public too, so we will not change the age certificate for this film, as some scenes may be too depressing for younger children, so they will need to be accompanied by a parent or a guardian.

 The third question asked was 'where would you expect this film to be viewed?', and the answers we got were 5 out of 12 thought it should be viewed in cinemas, 5 out of 12 thought our film should be viewed in a Local cinemas, and the last 2 thought it should be published on DVD's and Blu-ray. Looking at the responses overall, we agreed with the public and thought it would be better to publish our film to Global and Local cinemas wit the support from the Working Title.

The answers to the fourth question 'Do you believe the genre for this film should be Drama?' was all yes, this means that our storyline does fit in with this genre, as the public also agrees. The reasons why our film is a genre is because of the themes in our storyline such as death, tragedy, afterlife etc. these all add up to the Drama genre.

The main character that the public thought would be similar looking to Lola was mostly Dakota Fanning and Susie Salmon (from the lovely bones). Both of these actors are very similar looking with both sharp facial features, from this response we will make sure that the actor playing out the role for Lola also has similar sharp features and vibes that the public like about the two actors. 2 out of 12 voted for Emma Watson and 1 person voted for Chloe Moretz, I see why people would have voted for the other two actors, however I do believe that from the lack of drama films that these two actors have participated in, their role would not be seen as significant compared to Susie Salmon, who has played in various drama films, same with Dakota Fanning, who played in drama films such as Now is good.

12 out of 12 people that participated in this questionnaire said they would recommend this film to a friend, this is great as that suggests that these people that have read the storyline really have enjoyed it and believe it should be seen by more people. This will not only help increase our audience but also the attention and hype which will be originally be created by the public itself. No one said they would not recommend it to a friend, that means we have have achieved our goals in producing a great storyline, which is a great success and achievement for us, as from now on it will motivate us to serve our public's imagination of what they expect this film to be like.

The answers we collected for the seventh question suggests that most people would buy our film on DVD later if they enjoyed watching the film in the theatres, as 10 0ut of 12 people pressed very likely and the other 2 pressed somewhat likely. These responses has helped us to motivate our selves to make this film as enjoyable as possible so that our audiences can later on buy it on DVD later, this will do us very well as it'll mean we'll make more money.

Another question that was asked was 'which of the following aspects do you feel is most important to a good film?' and through the 4 options, 6 out of 12 people voted on the writing, 5 people voted on the direction and 1 person voted on the special effects. These results will help us to focus on the direction of the film and the writing, which we have already completed. 

Question 9, which was 'How much are you willing to pay to see this film on DVD?', we found out that 4 out of 12 people would spend £5-£7 on the DVD, 7 people would pay £8-£10 and one individual would pay £10 and above, these statistics are great, as we now have some ideas on how much we would sell our DVD's for if our film was to become successful. 


The last question which was 'do you think any improvements should be made for this film project?', and the results that we got for this question way no for the 12 out of 12 people that participated in this survey. We asked this question at the end to get some feedback on how we can improve our film, but because all 12 individuals response was no, we believe our film project is prepared and ready to go on to the next stage, as no improvements or changes should be made if the public believe it is great the way it is.