Analysis Of A Film Poster.

This is the original movie poster for 2014 Drama film Gone Girl. Although impressive, the poster does not disclose much information about the film and is quite ambiguous. I feel this is done intentionally, as the title of the film suggests that a female character has gone missing. This indicates a theme of mystery which may be incorporated in the film, which the film may not want to give away.

The majority of the poster visually shows a large photograph of the sky, with some landscape showing underneath. The man in the middle of the picture is presumably in his late 20's. It is hard to tell by his facial expression how he is feeling, but it is assumed that he is worried. We know that he will have some relationship with the missing girl, as he must be a main character due to his single appearance on the poster. We could assume that it would be his wife, due to his age and the slogan 'you don't know what you've got till its...' which suggests he did not appreciate his marriage before his wife's disappearance. The audience may either sympathise with the character or due to the tagline, feel that he may be responsible or involved in the disappearance.

There is a semi transparent image of a pair of eyes which can be seen in the sky. Eyes often indicate emotion which suggests the film will involve many moving and touching moments. This also adds a mysterious effect as it is unclear who's eyes they are. We can also see a bar at the lower end of the poster, which appear to be information bars which we often see along the bottom of the television when we watch the news. This indicates that the disappearance of his wife will make national (or maybe international) news. This suggests that her disappearance may involve murder or something of a serious nature. This creates empathy and distress in the audience for the missing girl.

This poster is influential when it comes to our media group considering what our poster should look like. There is a shot in our film of an extreme close up of Lola's eyes which could be incorporated in our poster in a similar way to this one. I also feel that the poster for our film should also be quite ambiguous to avoid giving away any plot twists that our film contains and also add to the mystery of the film. When our audience sees our film poster, we would like them to feel intrigued to watch the film despite not knowing the movies full contents. I feel that this poster is successful in achieving this in their target audience.