Producing final logo

Logo of our production

After we decided on the logo design that was suitable for our production, I then scanned the image on to the computer so i can begin to edit it and make it as professional as possible. 

The structure of the logo was not simple and quite complicated therefore i struggled with defining the outline patterns. I used photoshop to edit our logo as all the editing tools needed was on the software itself.

Before I started editing the logo I played around with the tools and effects on Photoshop to get some idea on how to use it, once i became more comfortable with the software i began to edit the logo with some advice and help from my group members I completed the logo successfully.

From my previous researching in to film production logos, i saw the trends in the colour of the logos, and i realised that black and white production logos were mainly used for the most successful companies, i then analysed that the reasons why such big companies decided to use such simple colours to represent themselves. And i found out that the colours white and black is like an illusion, it makes a human remember the image 4X more then they would if the image was multi-coloured. So it was easier to make the public familiar with the company, even if they didn't know what they were about. So with our logo design, i though we could do the same with the colour representations, black and white would not just make our logo look professional but also easy to blend in on posters, DVD's and everything to do with us. 

Alot of though went into the shapes on the logo, I wanted our logo to have a link with the name itself, so using a lantern would be  the obvious image to use on the logo. Once i found some examples of Lanterns i started to draw some simple and unique ones to see which size would look the best. From looking at different Lantern images i got inspired by various of them and decided to use different designs from each one into a single Lantern. Once i completed the lantern design, i then had to find a way to fill in the spaces around it, so i began to look through patterns and designs that i could get inspired by, i came across some henna patterns on Instagram and thought it would look really well to have in around the logo, i started to sketch a the design around the logo and started to think of different ways that i could attach the pattern on to the lantern, one of my group members though it would look nice if it was holding the lantern, so i sketched a new pattern that would look elegant on the left side of the lantern then attached it to the top so it looked like it was holding it.

The fonts and editing for the production name was left till the end, as i wanted the editing to fit into the rest of the design of the logo. When i looked at the lantern and the pattern design, i looked around the logo and thought where the production name would fit in, and once i spoke to my group members about it, we all agreed that it would look better on the bottom of the Lantern as it would look alot more catchy as a whole. The editing of the production name was simple, I thought because of the classical look about the whole thing, i thought the font of the name can also be classy and flicky but bold and large at the same time so it could stand out and fit the design of the logo at the same time.