The most important part of a film poster is it needs to stand out and grab the audiences attention and encourage them to take a closer look at the poster and show interest in the film. By using the films characters or major plot line designers can establish some level of plot while gaining the attention of any person that views the poster. This is what makes this particular film poster stand out. Both main characters are visible in the poster and the close ups of their faces adds tension and creates a intense and powerful atmosphere. The blue filter makes the film seem quite eerie and cold, giving the audience the impression that there is something to be revealed in the film which is possibly quite unpleasant. The red eye effect used on Ashton Kutcher also foreshadows the plot of the film as he can travel back in time and has visions. This is particularly effective as the red and blue contrast well together and ultimately make the poster stand out, which shows us that the imagery used does not need to be provocative or flashy to attract the audiences attention.
The most effective movie posters are iconic, presenting the themes in the world without resorting to saying flat out what it is. The iconography in this poster which really stands out is the red eye effect as it simply establishes the films plot. The close up of Ashton is also iconic in the way that the audience automatically have a idea that he is the main character in the film. This effect this has is it allows the film to be marketed to casual observers and drama fans all at once, all through imagery.
The protagonist in the poster is looking directly into the camera which could make the audience feel more involved and feel like the main character is directly addressing them. This is a particularly effective selling point in the film as it is a more personal way of advertising and selling the film to the target audience.
The female protagonists face is looking away from both us and from Ashton and we, as the audience, feel we are viewing her from the same character perspective of Ashton, ultimately giving us an incite on Ashton's character perspective. If I was to determine a target audience for this film basing my opinion on only the film poster, I would think that it is aimed at 12+, my reasons for this are; the main characters looks quite young which implies that it's aimed at a similar type of audience and from the poster, I assume the film is a drama genre and most drama genres have target audiences of 12/15. The film poster itself has a basic layout which means that it's easier to analyse as there isn't too much going on. I think what is particularly effective is the way the text has been used as a border as it looks quite unusual and unique. I think the simplicity and subtleness of this film poster makes is stand out and gives it a unique selling point which I think is why it was as successful as it was in the blockbuster office.
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