Monday 23 February 2015

Analysis of a film poster

Analysis of a film poster
 
The Eye:
 
 Although this film poster aims at a different audience with a different genre, our final poster is hoping to have a similar outcome to this one. The main focus of the poster is the eye, which suits well as it matches the film name. It takes up majority of the page and has been edited to give an eerie feel to it. The iris has been edited red in colour, to give connotations of blood due to it being a horror film. The rest of the eye/poster is also edited to give it shadows and a more dull sinister feel. To add to the horror, there are fingers crawling out of the eye to make the whole poster more creepy. This is something we similarly want to achieve with out poster, minus the horror.
In our film, we have an extreme close up shot of Lola's eyes which we were going to use in our poster. We will similarly edit it to give it shadows and make the character's eyes look more interesting and appealing. In this poster, the character eye has been edited red which is something we could also copy to make the character look more dead or eerie.

The text in the poster is very simple, sticking to the bottom of the page. This makes it so there is nothing around the eye distracting you from it, making it even more prominent on the page. The title and main actors name are quite clear from first glance as these are the main interest points that the audience looks for. The rest of the information is towards the bottom of the poster, not as noticeable as the rest of it. This is to not draw away the focus from the eye as posters are usually viewed as someone pass's by them. The word 'EYE' is written in bold and matches to the main image. It doesn't give much away about the film, which is something that the creators may have wanted to make the audience more ambiguous as to what happens within the film.
This is something we could take into consideration when making our poster. As we also want to focus it around Lola's eyes, we could also place text at a different point of the page, but make sure the title and main actors name is still in focus. This is to make the eye the main focus part of the page and to not give anything away of what happens in the film.

Overall, the poster gives off an eerie, sinister feel and captures the audience through the simple editing of the eye. This is something we will try to achieve when making our film poster so we will try to take inspiration from this one.

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